My 2026 Goals: Growing Earth Tone with Heart and Intention

As I look ahead to 2026, I can't help but feel a sense of excitement and possibility. Earth Tone, the small floral art business I poured my heart into launching just a few years ago, has grown in ways I never could have imagined. What started as a passion project to preserve the beauty of nature has blossomed into a thriving community of nature lovers, memory keepers, and collectors of one-of-a-kind pieces.

To me, success isn't about rapid growth or sky-high profits. It's about the freedom to create meaningful work, the ability to protect my creative energy, and the privilege of doing it all on my own terms. As I plan for the year ahead, my focus is on gentle, intentional expansion, growing Earth Tone in a way that feels authentic, sustainable, and true to the values that have guided me from the start.

I'd love for you to join me on this journey. Whether you're a long-time customer or discovering Earth Tone for the first time, I hope you'll find inspiration in the goals I've set for the year ahead. After all, the heart of this business has always been about preserving life's most precious moments and sharing the calming, restorative power of nature with the world.

Success on My Own Terms

When I think about what success looks like for Earth Tone in 2026, it's not about hitting lofty sales targets or expansion plans. It's about continuing to create work that fills me with a profound sense of purpose and pride. I want the freedom to spend my days doing what I love most, thoughtfully crafting each pressed flower frame or painting with care and intention.

At the end of the day, the true measure of success for me is the feeling my customers get when they unwrap one of our pieces. "When I craft a frame," I often tell people, "it's more than just flowers. It's a memory paused in time, a way to preserve a moment that means the world." That's the kind of work that energises me, fills my creative well, and makes me excited to show up day after day.

I'll never forget the time a customer reached out to share how one of our wedding flower preservation frames had become the centrepiece of their home. They told me that every time they walked by, it transported them back to the most joyful day of their lives. Moments like that are what make this work so meaningful to me. They serve as a reminder that the true value of what we create at Earth Tone extends far beyond the physical object itself.

Thoughtful, Steady Growth

As Earth Tone continues to grow, my focus will be on expansion that feels safe, sustainable, and true to myself as an artist and brand. I'm not interested in rapid growth or chasing trends; I want to build something that will stand the test of time, crafted with the same level of care and attention that goes into each piece.

To me, that means being incredibly intentional about how to grow. I'll be setting clear boundaries around my own creative energy, carving out ample time for rest and reflection. I'll also be doubling down on our structured planning process, ensuring that every new product, partnership, or initiative aligns with our core values and brand promise.

After all, the reason our customers are drawn to Earth Tone in the first place is the sense of care, thoughtfulness, and authenticity that goes into every single thing created. I'm committed to protecting that, no matter how quickly the business expands. In 2026 and beyond, you can count on the same level of craftsmanship, the same commitment to quality, and the same dedication to preserving the beauty of nature in every single piece that leaves our studio.

Sharing Work Without Pressure

One of the things I'm most excited about in 2026 is finding new, thoughtful ways to share our work with the world. In the past, I've sometimes felt the pressure to be constantly creating content, posting on social media, and promoting our latest offerings. But the truth is, that kind of relentless visibility just doesn't feel authentic to me or to the Earth Tone brand.

Instead, my goal is to be more selective and intentional about how and when we share our creations. I want to give people meaningful glimpses into our process and the stories behind our pieces, rather than just endless product shots. I want to let the work speak for itself, trusting that our customers will be drawn to it when the time is right.

After all, the heart of what we do at Earth Tone isn't about the sale, it's about the connection, the memory, the feeling of bringing a little bit of nature into someone's home. By being more thoughtful and selective about how we share our work, I believe we can foster that sense of meaning and intention, rather than just constantly pushing for the next purchase.

Living Gently and Without Guilt

Perhaps most importantly, my vision for Earth Tone in 2026 is one of balance, restoration, and gentle living. I want to create the kind of business that allows me to truly thrive, not just survive. That means carving out ample time for rest, reflection, and the activities that fill my creative well. It means setting boundaries and saying no when necessary, to protect the energy I need to do my best work.

Ultimately, I believe this approach will benefit our customers just as much as it benefits me. The calm, thoughtful energy that goes into every Earth Tone piece is something our customers can feel and treasure. When you unwrap one of our frames or light one of our candles, I want you to be transported to a moment of peace, grounding, and quiet joy, the kind that can only come from work that's been crafted with true care and intention.

So as I look ahead to 2026, my focus isn't on growth for growth's sake. It's on growth that feels nourishing, sustainable, and true to who I am and what Earth Tone represents. I'm excited to continue sharing the beauty of nature, preserving life's most precious moments, and creating work that truly matters. And I can't wait for you to be a part of that journey.

Turning flowers into memories, pausing them in time, and crafting pieces to live on your walls, this is what 2026 will be about at Earth Tone. I'm so grateful to have you along for the ride, and I can't wait to see what the year ahead has in store.

If you'd like to follow along on our journey, be sure to connect with me on social media or join our email community. And if you're interested in commissioning a custom piece, I'd be honored to work with you. Just drop me a line, I can't wait to hear your story.

Here's to a 2026 filled with heart, intention, and the restorative power of nature. I'm so excited to create it all with you.